You need to sell more wine.
I know how to help.

content that sells

digital wine marketing

happy customers

What I Do

what i do

Are People Lining Up To Buy Your Wine?

Do you sell every bottle of wine you make? Do people line up to buy your wine? Do your emails and social media drive traffic and sales, not just clicks and likes? Are your customers talking about you? If you want to sell more wine at the price your wine deserves, I can help. I write copy. The kind of copy that people read, and act on. I help you sell wine through powerful, action oriented sales, website, email, social media, and advertising copywriting that drives traffic, builds brands, and converts sales.

I Know How To Sell Wine.

My name is John Calmeyer. I’ve been selling and marketing wine for 40 years. I’ve built massively successful wine sales, marketing, e-commerce, social media, advertising, and promotional campaigns for some of the best known and most prestigious wineries in the world. But I know that in marketing, nothing happens until you do one thing: tell a great story. That’s why I’m passionate about helping wineries grow their business through the power of good copywriting.

To Sell More Wine, Take Action Now.

In this hyper-competitive wine market, you need to take action now to ensure your winery’s well being. Don’t let another day go by without selling more wine! Call me, text me or email me today for a free consultation to see how you can supercharge your wine marketing plan.

Call Me. Text Me. Email Me.

John Calmeyer 707-953-0719

Who I Am

I’ve Done A Lot Of Stuff In The Wine Business.

My name is John Calmeyer. I’ve done a lot of stuff in the wine business. I helped launch Rodney Strong Winery (ask me how that focus group went). I helped build Belvedere Winery to over 1,000,000 cases, with only three field salespeople. I helped Clos du Bois grow to over 800,000 cases of Merlot alone, every single case allocated. I helped Warren Winiarski create Artemis, the first new Cabernet Sauvignon from Stag’s Leap Wine Cellars since 1990. I’ve won four Clios for my creative work.

I’ve created, launched, repositioned, and helped sell more wine brands than you can shake a grapevine at. But none of that would have happened if I didn’t know how to do one thing: tell a great story. I can help you tell your story, and help you sell more wine. Call me, text me or email me for a free consultation.

John Calmeyer 707-953-0719

John Calmeyer
Email Copy

Increase your CTR and conversions with clear, actionable messages that drive traffic and create sales.

Web And Blog Copy

Storytelling creates customers for life. Your blog should be a traffic generator and a customer magnet.

Social Media Copy

Are you just talking to your customers, or are your customers talking about you? Make your social media work harder.

All Kinds Of Copy

Your marketing efforts don't end online. B2B, print, and staff training are all part of the game. I'll help you align your marketing.

Some Wineries I've Worked With

Stag’s Leap Wine Cellars

Heitz Cellars

Clos du Bois 

Rodney Strong 

Buena Vista 

Perrier Jouet 

Champagne Mumm

Mumm Cuvee Napa 

William Hill 

Pezzi King 


McEvoy Ranch

Belvedere Winery

Atlas Peak Vineyards

Balverne Winery

Callaway Vineyards

Cockburn’s Port

Kuleto Estate

Merus Wines

Copywriting Services

My focus is on copywriting to support a wide variety of wine marketing applications.

Sales Support

  • Sales Planning
  • Customer Presentations
  • Sales Growth 
  • Sales Training
  • Club and Loyalty Programs
Sales Support


  • Branding and Persona Development
  • Packaging
  • Collateral Development
  • Public Relations and Reputation Management
  • Image and Brand Management


  • Email Marketing
  • Website Optimization
  • Content Development
  • Inbound Marketing 
  • Social Media Marketing
  • Search Engine Optimization
  • Paid and Earned Search
  • Online Traffic and Conversion Strategy

Strategic Planning

  • Long Range Planning
  • Competitive Analysis
  • Targeted Advertising
  • Promotion Structure
  • Market Analysis
  • Customer Definition


I've helped lots of people in the industry. Here are just a few.

John’s insights and experience in the wine industry have been tremendous assets to our organization. Under his guidance, our sales team achieved new levels of sales effectiveness and profitability.

Devin Joshua

Director, DTC Sales, Merryvale Vineyards

I was very fortunate to work with John at Sebastiani. He is very creative, intuitive, and a great person to have on your team. He is a consumate professional and understands building of wine brands. John is forward thinking and always looking for the next wave of opportunities. He was a pro at creating a social media initiative at Sebastiani that tapped the new generation of wine drinkers.

Barbara Messer

Regional Sales Manager, Biagio Cru and Estate Wines

John is an inspiring leader and brilliant thinker with an amazing personality. I still consider him one of my very first mentors. By example John taught me how to be part of a team,manage others with compassion, and most importantly…success is most appreciated when shared with others. Thank you John!

Paulette Estrella

Creative Services Director, Carivino

Why Me

My success depends on your success.

My sole focus is on building sales. My content development is specifically designed to build your list, drive traffic and convert visitors into customers.


My work delivers measurable sales results. And until you see results, my work isn’t finished. I revise and refine until we get it right. 


Unlike an agency, where you may be assigned a junior account exec, you get 100% of my time, advice and counsel. I work side by side with you to get results.


Experience in the industry is important. But I also bring an up-to-date understanding of 21st century digital marketing concepts and techniques.


I understand that in business, you live and die by deadlines. I facilitate your workflow and keep you on track to hit your goalposts.

award winning

When you hire me, you bring on a partner that adds value to your team beyond the assigned work. My network of industry contacts is my secret weapon.

Start your journey now

Get in Touch

Send me a message here, or simply call or text me at 707.953.0719 or email me at

Free Consultation

Give me a shout and I'll be happy to spend an hour with you. It's on me.

Fast and Responsive

I work quickly and I'm there when you need me.

Where to find me 707.953.0719