Words Sell Wine No question about it: you’ll sell more wine if you really pay attention to the words that make people take action. Used well, words will excite and motivate customers and convert sales. In my experience, I’ve found three simple habits that make my writing more powerful, effective, and action oriented. Let’s dive right in and look at them. Not We and Ours. You and Yours. Before you… Read More »Sell More Wine With These 3 Simple Writing Hacks
Content = Storytelling Plain and simple, without great copywriting you don’t have great content. Marketing is about telling a story, and stories get told with great writing. This is especially true in wine marketing; we have such rich, varied stories to tell, but our audience is often confused, intimidated, or easily bored. It’s our job as marketers to build content that our customers can relate to, get excited about, and… Read More »What Does Effective Content Marketing Mean For The Wine Business?